Performance of Top 5 Hasbro Games on Unified Platform in Madagascar - Q2 2023

In Q2 2023, the performance of Hasbro games on a unified platform in Madagascar demonstrated interesting trends across weekly downloads, revenue, and active users.

MONOPOLY GO! experienced significant growth in weekly revenue, starting from around $46 in early April and peaking at nearly $1.5K by the end of June. Weekly downloads saw a notable increase, reaching a high of 2.6K in mid-May before stabilizing around the 500-800 range in June. Active users also rose sharply, peaking at approximately 2.6K in late May and maintaining a steady level around 1.5K towards the end of the quarter.

Scrabble® GO - New Word Game showed consistent weekly downloads, ranging between 200 and 340. Revenue remained modest, fluctuating around $2 to $16 per week. Active users exhibited a stable trend, hovering around 1K, with a slight increase towards the end of June.

PJ Masks™: Power Heroes displayed a steady increase in weekly downloads, growing from 40 in late April to nearly 200 by the end of June. Active users followed a similar upward trend, starting from 112 in late April and reaching 357 by the end of June.

Adventure Escape Mysteries experienced a decline in weekly downloads, dropping from 126 in early April to just 12 by the end of June. Active users also saw a downward trend, decreasing from 213 in early April to 55 by the end of June. Revenue remained minimal, staying under $10 throughout the quarter.

PJ Masks™: Moonlight Heroes maintained a modest download rate, with numbers fluctuating between 19 and 81. Active users showed a slight increase, from 181 in late March to 155 by the end of June.

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